Introduction of Samsung Galaxy S8-Free-Samples-Myassignmenthelp

Question: When Samsung introduced the Samsung Galaxy S8, was it a line extension or a product modification? Justify your answer. Answer: A product line extension can be defined as adding a new product to the existing line of products which the company sells. This means this product belongs to the same brand being discussed but has new features both internal and physical. In case of a mobile phone, the body, size, software and the extra features and battery undergo a complete change so that it is easily distinguishable from the other products in the line (Armstrong et al., 2015). A product modification can be described as a technique whereby the company changes the existing product to a better version of itself; however the essential components remain the same. This means that the main features will remain the same, although certain slight changes might be made. Although many would argue that the launch of S8 was a product modification, in true essence it was not. After the horrific experience which the consumers received from the Note 7 battery disaster, the company wanted to change its offering completely so that the people forget about the frightful experience. Hence, s8 was launched under the same brand name but with different physical as well as internal features to distract the customers from Samsung/s past mistakes (Kotler, 2015). For this purpose, Samsung s8 is a line extension. Reply to Peer Post 2: The given post is an exemplary example of how the answers which comprise of the theoretical concepts should be used along with practical examples so as to strengthen the case. This is because; examples help a reader to relate to the theory. The post is well written and a lot of research is put behind it. The idea of sustainable business has been clearly explained along with ideas about the working of the two companies. However the only weak aspect of the post is that the use of clear sentences is absent and the grammar used could have been better. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Kotler, P. (2015).Framework for marketing management. Pearson Education India.