Christopher Columbus And His Four Voyages - 1716 Words

Christopher Columbus and his Four Voyages The Four Voyages, is an instantaneous account each single voyage taken by Christopher Columbus, what he and his men stumbled upon in the New World, and the long-standing effects these European conquistadors did face throughout it. Throughout Columbus s life as an explorer he went on four great voyages and made many great discoveries. Christopher Columbus’s four voyages were both that of exploration and imperialism. The lands which he discovered, he claimed not only for himself, but also for the Spanish Crown, although he had very minimal idea as to where their exact location were. All through the end of his existence Columbus continued to believe that Cuba, Hispaniola (which now consists of the Dominican Republic and Haiti), and the â€Å"Indies† which compromised of many other islands located someplace off of Chinas coast, and possible stops to the kingdom of the Great Khan who over 200 hundred years prior, Marco Polo had written about. Columbus sailed from Palos, Spain, on August 3rd 1492 on three small vessels, the Santa Marà ­a, directed by Christopher Columbus himself, the Pinta which was commanded under Martà ­n Pinzà ³n, and the Nià ±a which was under Vicente Yà ¡Ãƒ ±ez Pinzà ³n comand. The three ships halted at the Canary Islands, the Columbus sailed west from September 6th 1492 until October 7th 1492, he altered his route and headed southwest. Soon after switching direction Columbus and his men landed on a minute island in the Bahamas.Show MoreRelatedThe Truth about Christopher Columbus983 Words   |  4 Pagesknows the saying Columbus sailed the ocean blue in 1492. However, there is a lot more to Christopher Columbus than what everyone was taught in elementary school through high school. Columbus is thought to be a hero, but just being classified as a hero is a fallacy. Several works including Christopher Columbus and the Enterprise of the Indies and The Lies my Teacher Told Me have been published about the real Christopher Columbus and his legacy. The story of Christopher Columbus begins in the cityRead MoreGlobal Exploration and Global Empires 1500-1700 Essay1545 Words   |  7 Pagesearly voyages by the Portuguese and Spanish were motivated by gold, trade and the spread of the  Catholic  faith through  religious conversion. The voyages of a few adventurers show that the Spanish and Portuguese goals were to spread Catholicism, expand trade, and expand the kingdom of the Spanish and the Portuguese to the new lands they’ve discovered. These adventures were Christopher Columbus who attempted to find a new route to Asia to extend Spain’s trade and to colonize, Bartholomew Columbus andRead More Christopher Columbus: The Villain Essay641 Words   |  3 PagesAfter gaining more knowledge about Christopher Columbus and his voyage to the â€Å"New World,† I believe that Christopher Columbus is a villain. Although Christopher Columbus used his courage and great navigation skills to voyage to a place unkno wn to the western part of the world many native people suffered from his voyages to the west. In 1492 Columbus set out to find a shorter route to Asia by sailing west to get east. In his voyage he came upon the Caribbean Islands, and a Native AmericanRead MoreEssay on The Voyage Of Christopher Columbus1497 Words   |  6 PagesAmerican History I Christopher Columbus Voyage to North America Spanish exploration first began with a series of revolutions. First, the Commercial Revolution generated economic stability. Second, the Intellectual Revolution generated interest in the Earths composition and the pursuit of exploration. Europe then called for a political revolution to end the disorganized and disorderly rule of its government. This revolution returned order and stability to the government and renewed interestRead MoreColumbus vs. de Vaca Essay examples698 Words   |  3 PagesChristopher Columbus and Alvez Nunez Cabeza de Vaca were both explorers for Spain, but under different rulers and different times. The more famous, Christopher Columbus, came before de Vacas time. Columbus sailed a series of four voyages between 1492 and 1504 in search for a route to Asia which led accidentally to his discovery of new land inhabited with Indians. Christopher sailed under the Spanish monarchs, Ferdinand and Isabella for his journey to the Indies, whom he was loyal to by clai mingRead MoreEssay on The Mental World of Christopher Columbus911 Words   |  4 PagesWorld Of Christopher Columbus Supported by Spain, seeking a water route to the spice islands in 1492 Christopher Columbus left Spain on his first voyage. After more then a month had passed, the crew started to loose all hope and the voyage seemed like a failure. Until on October 12, 1492 land was sighted. The land that was sighted was not what Columbus had originally intended to find. Columbus landed in the Caribbean Sea in the Bahamas, which was thousands of miles away from his originalRead MoreThe Discovery Of The New World1178 Words   |  5 Pagesthe luxuries of today? To answer that question, Christopher Columbus is credited with the discovery of â€Å"The New World† as we know today as America. He is referred to as one of the greatest discovers’ during the Age of Discovery. Christopher Columbus is an Italian explorer, navigator, and colonizer. He was born in 1451 in the Republic of Genoa, Italy. He was the son of a wool merchant. When he was barely in his adolescent years, he worked with his father but later went to sea at the age of fourteenRead MoreThe Voyage of Christopher Columbus1541 Words   |  7 PagesAmerican History I 07/08/05 Christopher Columbus Voyage to North America Spanish exploration first began with a series of revolutions. First, the Commercial Revolution generated economic stability. Second, the Intellectual Revolution generated interest in the Earths composition and the pursuit of exploration. Europe then called for a political revolution to end the disorganized and disorderly rule of its government. This revolution returned order and stability to the government and renewed interestRead MoreChristopher Columbus And The Columbus1365 Words   |  6 PagesChristopher Columbus Most people think of Christopher Columbus as the person who discovered the Americas. However, Leif Ericson, a Viking, was the first European to see the Americas. â€Å"Christopher Columbus - born Cristoforo Colombo but was called in Spain Cristobal Colon†(Heat-Moon 4) was born to Domenico Colombo and Susanna Fontanarossa sometime between August 25 and October 31, 1451 in Italy near Genoa (Heat-Moon 4). â€Å"Christopher Columbus had four other siblings; Bartholomew Columbus, BianchinettaRead MoreWhy Did Christopher Columbus Not Discover America?874 Words   |  4 PagesWhy did Christopher Columbus not discover America? â€Å"In fourteen hundred ninety-two Columbus sailed the ocean blue.† One of the first things we learned in primary school was that Christopher Columbus discovered America. But they also made us read Christopher s Journals (1493) such as â€Å" They ... brought us parrots and balls of cotton and spears and many other things, which they exchanged for the glass beads and hawks bells. They willingly traded everything

Definition Of Ethical Leadership School Uniform Code And...

Ethical Leadership There are many debates that have been brewing for decades surrounding contemporary educational ethical topics in schools. This paper will touch on dress code and should all schools implement students wearing school uniform. A dress code reduces stress, forms unification, and boost morale. Wearing a uniform creates unity. According to an article in the DailyMail, students â€Å"Having a uniform helps to reduce bullying in school, makes children better behaved outside the school gates and even aids concentration in class, researchers said.† (1) http://www.dailymail.co.uk/news/article-467353/School-uniform-improves-pupils-behaviour-school.html#ixzz4HWwYf6M9 Uniform sends a helpful message to the student that we can look the same and still be different, and it helps reduce bullying. A group of teens that participated in and Oxford Brooks University study said â€Å"dress codes acted as a social leveler and reduced the risk of children being picked on for wearing weird cloth es.† (2) http://www.dailymail.co.uk/news/article-467353/School-uniform-improves-pupils-behaviour-school.html#ixzz4HWy63NQ9 The dress codes conversation is not a new article; schools have always had dress codes. Some rules were made for safety measures, others simply to regulate indecent attire. There are people who will disagree and say it two sides to uniform in schools. The main argument is imposing school uniform creates other problems. Such as: provocative or casual attire, bodyShow MoreRelatedLibrary Management204752 Words   |  820 PagesAutomation to Distributed Information Access Solutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions Management Frances C. Wilkinson and Linda K. Lewis Organization of Information, Second Edition Arlene G. Taylor The School Library Media Manager, Third Edition Blanche Woolls Basic Research Methods for Librarians Ronald R. Powell and Lynn Silipigni Connoway Library of Congress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing LibraryRead MoreEssay Paper84499 Words   |  338 PagesPersonnelâ€⠀œGeneral Army Command Policy History. This publication is a rapid action revision (RAR). This RAR is effective 20 September 2012. The portions affected by this RAR are listed in the summary of change. Summary. This regulation implements DODI 1332.14 and DODI 1332.30. It prescribes the policy and responsibility of command, which includes well-being of the force, military and personal discipline and conduct, the Army Equal Opportunity Program, Prevention of Sexual HarassmentRead MoreSSD2 Module 1 Notes31223 Words   |  125 Pagesï » ¿MODULE 01 NOTES SOP- STANDARD OPERING PROCEDURE Determine the SOP purpose and target audience for distribution. 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Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recordingRead MoreMa nagement Course: Mba−10 General Management215330 Words   |  862 PagesHodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States CopyrightRead MoreDeveloping Management Skills404131 Words   |  1617 Pageson appropriate page within text. 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This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recordingRead MoreRetail Management30153 Words   |  121 PagesHyper amp; 6TEN Super * RPG Retail-Formats: Music World, Books amp; Beyond, Spencer’s Hyper, Spencer’s Super, Daily amp; Fresh * Pantaloon Retail-Formats: Big Bazaar, Food Bazaar, Pantaloons, Central, Fashion Station, Brand Factory, Depot, aLL, E-Zone etc. * The Tata Group-Formats: Westside, Star India Bazaar, Steeljunction, Landmark, Titan Industries with World of Titans showrooms, Tanishq outlets, Chroma. * K Raheja Corp Group-Formats: Shoppers Stop, Crossword, Hyper City, Inorbit

The financial role of the United Kingdom - Free Essay Example

Sample details Pages: 4 Words: 1207 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? The United Kingdom (UK) plays a leading role in European and world finance and remains attractive to money launderers because of the size, sophistication, and reputation of its financial markets. Although narcotics are still a major source of illegal proceeds for money laundering, the proceeds of other offenses, such as financial fraud and the smuggling of people and goods, have become increasingly important. The past few years have witnessed the movement of cash placement away from banks and mainstream financial institutions as these entities have tightened their controls and increased their vigilance. Don’t waste time! Our writers will create an original "The financial role of the United Kingdom" essay for you Create order The use of bureaux de change, cash smugglers (into and out of the UK), and traditional gatekeepers (including solicitors and accountants) to move and launder criminal proceeds has been increasing. Also on the rise are credit/debit card fraud and the purchasing of high-value assets to disguise illegally obtained money. Additionally, the Internet increasingly provides criminals with a variety of money making opportunities and methods to launder funds. 218 Money Laundering and Financial Crimes The UK Threat Assessment conducted by the Serious Organized Crime Agency (SOCA) estimated the annual proceeds from crime were between pound;19 billion (approximately $32 billion) and pound;48 billion (approximately $80 billion) with pound;25 billion (approximately $42 billion) representing a realistic figure for the amount laundered each year. Offshore center: No Free trade zones: Yes The UK has five designated Free Zones in which non-European Union (EU) goods are treated as outside the customs territory of the EU for the purposes of import duties until the goods are released for free circulation. Import VAT and excise duty are also suspended until the goods are removed to the UK market or used or consumed within the Free Zone. The Free Zones are located in Liverpool, Prestwick, Port of Sheerness, Southampton, and Port of Tilbury. Criminalizes narcotics money laundering: Yes Criminalizes other money laundering, including terrorism-related: Yes The Proceeds of Crime Act (POCA) of 2002 consolidates and expands pre-existing legislation criminalizing money laundering. POCA covers all crimes as predicate offenses. It also creates a new criminal offense, applicable to all regulated sectors, of failing to disclose suspicious transactions. Criminalizes terrorist financing: Yes (Please refer to the Department of States Country Reports on Terrorism, which can be found here: https://www.state.gov/s/ct/rls/crt/) The Terrorism Act of 2000 criminalizes ter rorist financing. Additionally, the Terrorism (United Nations Measures) Order 2006 and the Al-Qaida and the Taliban (United Nations Measures) Order 2006 provide the Treasury with designation authority. The Counter-Terrorism Act of 2008 (CTA) came into effect on November 27, 2008. Schedule 7 of the CTA gives the Treasury additional powers to act against terrorist financing and money laundering. Know-your-customer rules: Yes The Money Laundering Regulations of 2007 implement in part the EUs Third Money Laundering Directive and include an obligation to establish and maintain appropriate and risk-sensitive policies and procedures relating to customer due diligence measures and ongoing monitoring, reporting, record keeping, and risk assessment. Covered entities include credit and financial institutions, auditors, accountants, tax advisers and insolvency practitioners, independent legal professionals, trust or company service providers, estate agents, high value dealers, and casinos . Bank records retention: Yes Pursuant to the Money Laundering Regulations of 2007, relevant persons must retain transaction records and identity verification documents for at least five years. Suspicious transaction reporting: Yes Business sectors subject to formal suspicious transaction reporting (STR) requirements include attorneys, solicitors, accountants, real estate agents, and dealers in high-value goods, such as cars and jewelry. Sectors of the betting and gaming industry that are not currently regulated are being encouraged to establish their own codes of practice, including a requirement to disclose suspicious transactions. In fiscal year 2008, 210,524 STRs were filed with the UK Financial Intelligence Unit (UK FIU). Large currency transaction reporting: The UK government considered the feasibility of a fixed threshold currency transaction reporting system, but made a policy decision not to introduce such a system. Narcotics asset seizure and forfeiture: UK legislation, most notably the Serious Crime Act of 2007 which consolidates existing laws on forfeiture and money laundering, provides for the confiscation of laundered property which represents proceeds from, instrumentalities used in, and instrumentalities intended for use in the commission of money laundering, terrorist financing, or other predicate offenses, and property of corresponding value. The UK has in place four different schemes for confiscation and recovery with regard to proceeds of crime: confiscation following a criminal conviction, civil recovery, taxation, and seizure-forfeiture of cash. Narcotics asset sharing authority: The UK is able to share confiscated and forfeited assets with other countries that have assisted operations to bring the confiscation to fruition. The UK has authority to share up to 50% of the proceeds of confiscation, net of costs. The UK can share with other countries on an ad hoc case-by-case basis. Cross-border currency transportation requirements: Yes The Control of Cash (Penalties) Regulations of 2007 provides for penalties for failing to declare movement of cash amounting to â‚ ¬10,000 (approximately $14,500) or more into and out of the European Community. Cooperation with foreign governments: Yes The UK cooperates with international anti-money laundering authorities on regulatory and criminal matters. U.S. or international sanctions or penalties: No. Enforcement and implementation issues and comments: Businesses in the UK that are particularly attractive to money launderers are those with high cash turnovers and those involved in overseas trading. Illicit cash is consolidated in the UK, and then moved overseas where it can enter the legitimate financial system, either directly or by other means such as purchasing property or trade goods. Because cash is the mainstay of the illicit narcotics trade, traffickers make extensive use of money transmission agents (MTA), cash smuggling, and alternative remittance systems such as hawala to transfer money and value from the UK. U.S.-related currency transactions: No information available. Records exchange mechanism with U.S.: A Mutual Legal Assistance Treaty (MLAT) between the US and the UK has been in force since 1996, and the two countries signed a reciprocal asset sharing agreement in 2003. There is a memorandum of understanding (MOU) in force between the U.S. Immigration and Customs Enforcement and HM Revenue and Customs. The U.S. Department of Treasurys Financial Crimes Enforcement Network also signed a MOU with the UK in 1995 and regularly exchanges information with the UK FIU. International agreements: The UK is a party to various information exchange agreements with countries in addition to the United States. Authorities can share information or provide assistance to foreign jurisdictions in matters relating to money laundering or other financial crimes without need for a treaty. While the UK legislative framework does not require MLATS, the UK has signed treaties with over 30 countries in order to execute requests. The UK is a party to: 220 Money Laundering and Financial Crimes †¢ the UN Convention for the Suppression of the Financing of Terrorism Yes †¢ the UN Convention against Transnational Organized Crime Yes †¢ the 1988 UN Drug Convention Yes †¢ the UN Convention against Corruption Yes The UK is a member of the Financial Action Task Force (FATF). Its most recent mutual evaluation can be found here: https://www.fatf-gafi.org/dataoecd/55/29/39064399.pdf Recommendations: The United Kingdom has a comprehensive AML/CFT regime. The UK should continue its active participation in international fora and its efforts to provide assistance to jurisdictions with nascent or developing anti-money laundering/counter-terrorist financing regimes.

Aboriginal Rights Of Aboriginal People - 1390 Words

In 1967, a landmark event occurred for the Indigenous Community of Australia. They were no longer declared Flora and Fauna This means that Aboriginal people would be considered a part of the landscape and not humans in their own right.. In 1967, a Referendum was held by all members of Australian society voting on the issue of allowing Indigenous Australian to be a part of the census and thereby able to vote and be counted as part of Australia’s population. This achieved not only citizenship for Aboriginal people, but put the issue of Indigenous Rights on both the political and social platforms. This essay will look at the lead up to the Referendum, how Aborigines and their supporters communicated their belief in their rights to the†¦show more content†¦After this time, many atrocities occurred, such as the fact that Aboriginals were often killed for sport, and massacres such as Myall Creek were occurring, where 28 Aboriginal men, women and children were murdered near Myall Creek Station in 1838. There was also the problem of the Stolen Generation, when Aboriginal children were forcibly taken from their homes to be raised as though they were white. It was only recently in 2008, that Kevin Rudd, the Prime Minister of Australia at the time, apologised for the actions that the government had undertaken. In another apologetic move, Prime Minister Paul Keating delivered a powerful speech regarding the fact that Aboriginal Communities were still segregated despite the fact that laws had been changed a number of years ago. This shows that the idea of atonement by Australia is quite a new topic. Does this prove the challenges that Aboriginal’s faced nearly 200 years ago are still present in today’s society? It was enough to force the Aboriginal men, women and children to begin act in support of their rights. Following World War II, Australia was split in two. The majority of people were those that lived in houses which had both power and water. However, the Indigenous minority of Australia was not so lucky. They were not eligible for the same benefits that the White citizens of Australia

A Tale Foreshadowing Pre-Civil War Society Free Essays

Long ago, animals lived just next door to the moon. But as Brer Rabbit ‘squabbles’ his way to Sister Moon, Brer Rabbit finds himself living way down below the Moon—on earth, where every night the animals would stare up at the silvery loop that dangles just above them. As Brer Rabbit notices Sister Moon getting puny one night, he offers her his help—to go to Mr. We will write a custom essay sample on A Tale Foreshadowing Pre-Civil War Society or any similar topic only for you Order Now Man and tell him that Sister Moon might need to rest even for just one night. Imagining all the yummy vegetables, sheep and goats in the yard of Mr. Man—as narrated by the clever Brer Rabbit—the animals take a great leap downward to the earth. As problems and arguments enter their way, the animals—especially Brer Rabbit—start to act more like a man than any other. Until Brer Rabbit outwits Brer Fox and Mr. Man in an adventure that is heightened by the fox’s scheme of cooking fresh food for all the animals to see. Main Body Although the Tales of Uncle Remus is often thought of as a children’s tale, it is much more complex than that. Superficially, it is a book comprised of entertaining fictional tales filled with comical trickster characters. There is the witty Brer Rabbit, the proud Brer Fox, the pretty, silvery Sister Moon, the without-tail Brer Bear, and the wise and sharp Mr. Man. However, just below the surface lies the teachings of everyday life and a foreshadowing of everyday life today, which is one reason why the book is not intended for kindergarten children anymore (not like the original version of the Joel Chandler Harris folktales) but for those that are of ages 9-12 (Amazon. com 2008). One of the most spectacular spectacles can be seen right at the beginning of the story, when each character represents a group in the society at a time before the civil war during the 1800: (1) Mr. Man represents rulers and plantation owners. (2) Sister Moon represents white English Americans of the middle-class society, who would love to have the assistance of the black slaves. (3) The animals represent black slaves that were once enjoying their freedom in their own land, but would have to ‘leap down’ to America because there are lots of goods and fresh food to eat. (4) Brer Fox represents white shrewd political members of the middle-class society, who wish to take the trust of the black slaves by providing them things that they would want to have. (5) Brer Rabbit represents the witty black slaves that show the true nature of Brer Fox to the outwitted members of the black society. At first, it appears that there is no discrimination or distinction among the characters in this book. They seem to live among one another in the same community, but a closer look proves otherwise. In every tale, there is some kind of conflict; yet regardless of the situation, the little guy always outwits his opponent, such as when Brer Rabbit finds a wily way to outdo Brer Fox, who makes up a scheme of cooking fresh food for all the animals living in the forest. Here, it is evident that there is distinction on who has the power to rule over the society, or who belong to the average society that lacks the wit and the cleverness to see things that are beyond what the eyes can see. The slaves used tales like these to teach children some valuable life lessons. They demonstrated that, with the use of a sound mind along with good common sense, the weaker ones can overcome the more powerful. Conclusion In the undying tales of Uncle Remus, the clippity-clop of the ever-alive animals takes a modern turn that rubs out the Gullah dialect that was used in the original version. Describing the way of life back in the 1800s, the story is actually a way of foreshadowing pre-civil war society, which comes alive right in between the pages of the book. Works Cited Lester, Julius. Tales of Uncle Remus: The Adventures of Brer Rabbit (Puffin Modern Classics). Retrieved April 2, 2008, from the Amazon. com database: http://www. amazon. com/Tales-Uncle-Remus-Adventures-Classics/dp/0142407208/ref=sr_1_2? ie=UTF8s=booksqid=1207108345sr=8-2. How to cite A Tale Foreshadowing Pre-Civil War Society, Essays

Advantages and Disadvantages of Using Social Networks in Media

Question: Discuss Advantages And Disadvantages Of Using Social Networks In Media? Answer: Introduction Social media is the important concept which has brought an effective change in the business of any organization in terms of business-to-business communication, customer-to-customer communication and business-to-customer communication. The objective of this report is to provide the study of social media applied in the business. Social media has made it possible for the people to talk with many other people around the world. Social media has provided of opportunities to present the product in the various communities that may be involved. Social media comprises various functions in the technological terms which allow the customers to tag, post, dig, blog etc. There are many social media platforms i.e. FaceBook, MySpace, Digg, Google plus, Twitter and LinkedIn (Barefoot Szabo, 2010). These platforms are helpful for any kind of business to provide the information regarding products and services to the customers. Social media can be considered as an attractive tool for the various trades to market their products and services. It can be seen that users of social media are highly motivated. It is observed that around 70% of social media users are engaged with although social media marketing has much remuneration on the customers and marketers but on the other hand, it has unenthusiastic impact also. Due to lack of monitoring and control, and ease way of getting information, there is the disadvantage related to many risks and cyber crimes (Sheth Sharma, 2005). Literature review: Social media marketing Social media marketing is rapidly increasing way in which many businesses acre able to target the customers easily. Social media marketing can be described as the use of social media channels to promote an organization along with its products and services (Watson et al, 2002). By encouraging the customers to spread the message, social media has engaged with mass marketing and mass communication. There are many new tools being developed for the businesses. Social media marketers are effective in the market by using various social networking platforms. There are many social media sites having many different forms and features. Gordhamer (2009) has related the social media marketing with the relationship marketing of the various companies try to maintain market connection with the customers in the market. This fact of the social media marketing shows different face of the relationship marketing in which building and maintain the potential relationship with the customers is important to improve customers loyalty towards the particular products and services. Jan Khan (2014) started that Social media is an innovative and important tool by which organizations are able to cater very strong relationship with the consumers on the virtual networks. It is very easy now to manage and maintain public relations by the social media as large number of potential customers are active on various social media platforms (Fiore, Kim Lee, 2005). In present time, consumers are more powerful and busy in their daily life, so, companies must be available in each and every social media platform such as Twitter, FaceBook, Blogs and Forums at any time. Provided opportunities are very important for every company (Tanuri, 2010). Palmer and Lewis (2009) argued that various media channels are facing many issues and challenges in present times and the companies are facing down turn in their profit levels. So, they are correlating these traditional channels with the social media in the brand management and marketing. So, in the tough economic environment, companies are focusing on budgets especially advertisement budgets that have shifted towards online channels. According to Forrester research study (2011), companies are continuously shifting towards online advertisements according to the choice of buyers. In current trend, buyers and consumers are more social media enthusiasts and tech savvy. From last few years, various kinds of social media platforms are available that connect people to each other (Fogg, 2003). There are many popular sites which are widely used by people i.e. Twitter, YouTube, Face Book Flicker and LinkedIn. These are the most common channels used by various companies for the online marketin g to create brand awareness and to engage the customers with the products or services (Hill, Provost Volinsky, 2006). Social media marketing is basically helpful for the companies to establish the relationship on the professional level. Social media marketing has both advantage and disadvantage on the business practices. There are many researchers who gave their different opinions regarding advantage and disadvantage of social media on business (Kaplan, Haenlein, 2010). Arguments for both aspects are described below. Advantages Watson (2002) argued that due to attractiveness of digital marketing, there are many businesses are focusing on social media to endorse their products and services to possible and existing customers. There are popular social networking sites i.e. Twitter and FaceBook which have changed the way of business in terms of promotion and advertising. Some businesses attract the customers directly by social network pages more than attracting by the website of the company. There are some advantages of social media marketing for the companies. The key advantage of social media in the business is that it reduces the cost of the business. The cost incurred in social media marketing is comparatively lesser than other marketing tools such as distributors, middlemen or salesperson. Along with this, social media marketing enables the companies to connect with the customers which cannot be possible by other distribution channels. Various social media platforms reduce costs and increase customers access by providing advantage in two areas for the customers (Gurau, 2008). First, the marketing companies are able to provide unlimited information to the customers without any kind of obstacles. This is a key advantage over the other forms to contact with the customers because by the social media networks, companies provide amount of information as compared any other form of communication (Gommans, Krishnan Scheffold, 2001). Along with this, one more important thing is that information can be provided in such a way that customers can easily understand. This can be understood by an example, reservation system and scheduling in the airlines is complex to generate and sustain according to individual needs. In this situation, web-based format is very helpful to maintain customers loyalty as choices of consumers are large (Xiang Gretzel, 2010). Second, by the social media marketing, companies are able to make communications by modifying information for the consumers. Information allows the consumers to select the products and services that meet up with their definite needs. For instance, seat arrangements and online checking can b e done by internet now. Social media tools allow the companies to do transactions with the customers which require human contact (Forman, Ghose Wiesenfeld, 2008). To identify and address various advantages of social media, there are five major advantages in this field and those are described below: Interactivity- By the interactivity of new media, consumers are becoming more active in their shopping behavior. Interactivity is one of the defining factors in new media technologies which provide better admittance of information with the control over the social media content. In the online social networking context, interactivity can be described as consumer centered communication with messages, machines or other users which focus on experimental features of social networking process. Studies reveal that increased level of interactivity is the cause of higher involvement and more positive attitude of the customers towards a particular brand (Liu, Yuping Shrum, 2002). Cost-related- Based on the research of Weinberg (2009), the key benefit of social media is cost-related. The majorities of social media sites are free to access and post the information. By the social media campaigns, business can run easily with a limited budget. Social media provides advantage of targeting most of the consumers with little cash investments. Social interaction- This is one of the notable phenomenons in social media to increase and create new forms of social interaction. People spend more time in online involved communication activities. Social networking sites are more popular among the consumers as the most popular destinations (Hill, Moran, 2011). Study related to consumer behavior reveals that individuals spend more time with websites and other researches point out that information on social networks can directly impact on purchasing behavior of the customers (Arthur et al, 2006). Customer service- Customer service is a significant feature for social media marketing. For the companies, it is important to have a thoughtful customer service system. There are links to online representatives and frequently asked questions (FAQs) that are very useful for the customer decision making in terms of buying process. According to Gommans (2001), order completion and delivery systems are important for e-loyalty expansion. Logistics system in the companies provides guarantees for fast delivery after checkout process which contributes in improving customers satisfaction. Along with this, logistics system allows many different ways to deliver the products (Hafele, 2011). Targeted market- Social media provides ability to the firms to attract various people and customers base. For instance, if a person likes music of specific country on the social networking site, then these sites will show ads related to that country music performances and performers. Some sites will also emphasize which country artists the person will like to have personal connection. Along with this, social networking allows word of mouth to advertise and promote beyond advertising. Traditional marketing methods are not applicable in some segments of the customers. Thus, social media is helpful in promoting new and exciting products (Huang, Lurie Mitra, 2009). Disadvantages Although social media creates many opportunities for businesses but there are many complications and challenges in social media marketing process. The key disadvantages of social media in business are as follows: Time intensive- It is well known, social media is interactive and two-way exchanges take commitment. In social media marketing, somebody must be responsible to monitor each activity and answer the questions. It is difficult in the business to manage the service with the social networks. A company in the market must identify the important time commitment or accept or the commitment in the operations (Teinman Hawkins, 2010). Trademark issue- According to Hawkins and Steinaman (2010), there can be the issues related to trademark or copyright. The brand and other property of the company are valuable for the products and services they offer. The form of business impersonation can harm the brand image of any company (Ray et al, 2011). Markers should check their copyrights and trademarks regularly to avoid misuse of intellectual property. There are internet tracking and screening services to monitor marks and copyrights. Trademarks and copyrights are important factors but it can also be affected by the abuse of businesss trademark (Weinberg, 2009). Privacy issue- Further, there can be security, trust and privacy issue while using social media marketing in business. So, it is crucial for the companies to be aware about these issues. Trust is closely related to the security which is an important factor in the online buying behavior. Customers cannot feel, touch or smell the product in the online marketing so, it is important for the companies to build brand trust to reduce uncertainty. There are some perception regarding internet i.e. internet is unsafe, unreliable and dishonest marketplace. So, this perception creates disadvantage for social media (Weiss, Lurie Macinnis, 2008). Negative feedbacks- Consumers are able now to create positive or negative pressure on the company by giving their feedbacks regarding products and services. Customer-generated reviews impact the business process of the company in the market. Negative feedback damages the brand image of the company. Unhappy customers are able to post negative comments or pictures which affect marketers and performance of the company. Negative feedback cannot be ignored by the companies (Fiore, Kim Lee, 2005). Conclusion Social media is an important tool which can be recognized anywhere and should be measured by advertisers, marketers and content creators as the key part of communication. Now, customers are getting a new role in social media. Social media tools are effective in creating and sharing the videos and pictures of the products. Based on above discussion, it is observed that there are both advantages and disadvantages in the social media marketing for the companies. Numerous corporations are still struggling to discover correct method to use social media. Still, many marketers are not fully aware of risk and challenges associated with social media marketing. So, before using social media in business, companies have to do full study on the social media practices. A company must identify essential values and plans of using social media in the business practices. Main aim of the company must be to encourage, increase loyalty and provide good quality products and services to satisfy the require ments of the customers. References Barefoot, D., Szabo, J., (2010), Friends with benefits: A social media-marketing handbook, San Francisco: No Starch Press Arthur, D., Sherman, C., Appel, D. Moore, L. (2006), Why young consumers adopt interactive technologies: Young Consumers, 7(3), pp. 3538 Fiore, A.M., Kim, J. Lee, H.H., (2005), Effect of image interactivity technology on consumer Responses toward the online retailer: Journal of Interactive Marketing, 19(3), pp. 3853 Xiang, Z., Gretzel, U., (2010), Role of social media in online travel information search: Tourism Management, 31:179188 Weiss, A.M., Lurie, N.H. Macinnis, D. J., (2008), Listening to strangers: whose responses are valuable, how valuable are they, and why: Journal of Marketing Research, 45(4), pp. 425436 Weinberg, T., (2009), The new community rules: Marketing on the social Web, Sebastopol, CA: O?Reilly Media Inc Watson, R.P., Leyland, F.P., Berthon, P. Zinkham, G., (2002), U-commerce: expanding the universe of marketing: Journal of the Academy of Marketing Science, 30(4), pp. 333-47 Tanuri, I., (2010), A literature review: Role of social media in contemporary marketing, Accessed on 28th April 2017 from https://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature- review-role-of-social-media-in-contemporary-marketing/ Teinman, M.L., Hawkins, M. (2010), When marketing through social media, legal risks can go viral: Intellectual Property Technology Law Journal, 22(8), pp. 1-9 Sheth, J.N., Sharma, A. (2005), International e-marketing: opportunities and issues: International Marketing Review, 22(6), pp. 611-622 Ray, A., Riley, E., Elliot, N., Corcoran, S., Greene, M., Parrish, M., O'Connell, J., Wise, J. (2011), Now social media marketing gets tough: saturation, stagnation, and privacy concerns challenge social media marketers. Liu, Yuping Shrum, L.J., (2002), What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness: Journal of Advertising, 31 (4), 53- 66 Kaplan, A. M., Haenlein, M., (2010), Users of the world, unite! The challenges and opportunities of social media: Business Horizons, 53:5968 Huang, P., Lurie, N.H. Mitra, S. (2009), Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods: Journal of Marketing, 73(2), pp. 5569 Hill, P.R., Moran, N. (2011), Social marketing meets interactive media: lesson for advertising Company: International Journal of Advertising, 30(5), pp. 815838 Hill, S., Provost, F. Volinsky, C., (2006), Network-Based Marketing: Identify likely adopters via consumer networks: Journal of Statistical Science, 21(2), pp .256-276 Hafele, N., (2011), Social Media Marketing: Interaction, Trends Analytics, ICT 511 Fall, 51 (3): 1-6 Gurau, C., (2008), Integrated online marketing communication: implementation and management: Journal of Communication Management, 12(2), pp. 169-184 Gommans, M., Krishnan, K.S. Scheffold, K.B., (2001), From brand loyalty to e-loyalty: A conceptual framework: Journal of Economic and Social Research, 3(1), pp.43-58 Forman, C., Ghose, A., Wiesenfeld, B., (2008), Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets: Information Systems Research, 19 (3): 291313 Fogg, B.J., (2003), Persuasive Technology: Using Computers to Change What We Think and Do, Boston: Morgan Kaufmann

Ancient Rome Languages free essay sample

Different Languages in Ancient Rome Carrie Weatherspoon American InterContinental University ABSTRACT During the rise of the Roman Empire many colonies were conquered, which exercised many different languages. With so many diverse cultures, was it possible that one language that could have been inherited? There are three languages contiguous with Latin that will be introduced in this essay Different Languages in Ancient Rome Latin had a very large impact in early ancient Rome. Latin like many languages had more than one form which changed over time. During the Ancient Roman times many cultures coexisted to make up of many languages, and each language embraced a little of each to one another. While Latin encountered through an evolution it was open to influence from numerous languages. Among Latin, the Vernacular languages that coincide in Rome during this time were, Celtic, Greek and Punic. Latin was the main language of the indo- European, a branch of the foundation of colonies which created urban centers of the Latin speaking people. We will write a custom essay sample on Ancient Rome Languages or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It eventually became language of the government of most Europe. Latin Literature is affluent and complicated as well as a prominent language. Depending on the social class is what enhanced the language. Well used among the wealthiest and the most educated. A portion of scholars say that the Romans mimic all the literature and culture from the Greeks. The Celtic language was a branch the indo- European which spread widely over Europe in pre Christian time. Celtic that harvested toward the Latin language by the fifth century the Celtic language had essentially disappeared from the continental of Europe. Although the fragments of the Celtic language has survived as part of the Welsh language. Celtic language, words were used in Roman inscriptions and on coins. There is not a lot of evidence of the ancient language. Punic was the language spoken by Phoenician’s, although the alphabet was transmitted to the Greeks. This was influential for trading and international contacts. In Roman studies the Punic language was a significant component. This was eventually passed down to the city of Carthage for the use of importing. Punic was a dialect that among multiple languages existed through the rise and fall of the Roman Empire. A component of Roman history is the Greek language. There are several theories on the origins of the Greek language, the origination with the migration of Proto-Greek into the Greek peninsula. The migration of Greece was during the Roman times, this is when the New Testament appeared. Greek and Latin were the only written language for countless years. In the time of Christ Greek was a very common language. Latin eventually was accepted over the Greek language. Ultimately the Bible had to be translated to the most applicable language of the times which was Latin References www. PBS. org/empires/romans Sayre, H. (2013) Discovering of Humanities, Pearson,(2nd edition) Nelson,E (2002)The Complete idiots guide to Roman Empire. Alpha, Indianapolis, Ind.